2 February 2026
MEDIA RELEASE 

Young workers are highly engaged in their financial futures, with needs and concerns shifting significantly with each decade of age, according to new research released by superannuation giant CBUS Super.

More than 80 per cent of CBUS members aged 25-34 are weighing up different wealth building strategies according to the new research, which coincides with a new campaign launched by CBUS.

This new generation of tech-savvy tradies and construction workers show a keen desire to learn more about how they can get ahead and build their long-term financial future.

CBUS Super CEO Kristian Fok said the research showed the Fund needed to do more to appeal to a broader cross-section of workers, beyond just those headed for retirement.

“Our research tells us there’s a big group of young workers out there we need to reach who are ambitious and committed to building a successful future, just like CBUS,” he said.

“We want them to know CBUS Super is here to play a role in growing their wealth and supporting them to achieve their financial goals, whatever they might be.”

The research showed how members’ needs develop throughout their lives, with key findings showing:

• Under 25s are highly motivated by practical guidance on saving, investing early, and making their money work harder.
• Members aged 25–34 shift towards long-term wealth-building decisions, with superannuation emerging as the most compelling area.
• For those aged 35–49, retirement preparation becomes front of mind, alongside managing household pressures.
• Members aged 50–66 place the greatest emphasis on maximising super, effective tax strategies, and understanding pension rules.
• For individuals aged 67 and over, the strongest interest lies in navigating pension entitlements, sustaining retirement income, and managing typical later-life financial decisions.

To help Australians build toward their financial goals, whatever they might be, the Fund is launching an exciting new campaign, “Build your something”, demonstrating how making smart choices is key.

When it comes to super, strong investment returns over the long-term make CBUS one such smart choice.

The new campaign includes a refreshed brand identity with hi-vis colours at its core, reflecting the Fund’s history as well as its future.

With superannuation among the single largest assets of most Australians by retirement, it forms an important part of wealth creation from day one.

Mr Fok said the new campaign showed how CBUS is the smart choice to partner with members at every stage of their working lives.

“We are proud of the story that champions our members and the vital contribution they make to building the Australian economy,” he said.

“We’re saying to Australians, particularly those at the start of their journey, that CBUS is a smart choice to ‘build your something’ and meet your financial goals.”

See CBUS Brand assets including TVC available.

Media enquiries: media@cbussuper.com.au or +61 3 9100 4930

^* Research based on a survey of 1891 Cbus members in October and November 2025

CBUS Super is the leading Industry Super Fund representing those that help build, maintain and shape Australia. As one of Australia’s largest super funds, we provide superannuation and income stream accounts to more than 925,000 members and we manage more than $110 billion of our members’ money (as at 31 December 2025). As of April 2022, CBUS merged with Media Super and offers Media Super products. In May 2023 CBUS Super successfully completed its merger with EISS Super, welcoming 17,000 new members and establishing itself as the leading fund for energy and electrical workers in Australia.

¹The Growth (MySuper) investment option obtained a top quartile performance ranking over 10, 15 and 20 year periods from the SuperRatings FCRS SR50 Balanced (60-76) Index, for the period ending 31 December 2025. SuperRatings is a rating agency that collects information from super funds to enable performance comparisons - visit www.superratings.com.au for details of its rating criteria. Past performance is not a reliable indicator of future performance.

Issued 2 February 2026. United Super Pty Ltd ABN 46 006 261 623 AFSL 233792 as trustee for Construction and Building Unions Superannuation Fund (CBUS and/or CBUS Super) ABN 75 493 363 262.